Today in digital world, the one size fits all in marketing doesn’t exist anymore. The focus now is on contextual marketing and personalized customer experience across the entire sales funnel through digital platform. Business nowadays, are working hard to build their customer engagement. But often fail because they are focused on many kinds of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.
Drupal empowers you to create content to delight visitors, and capture their experiences and insights. These are the features of Drupal 8 platform that significantly improves customer relationship experience:
- Responsive design
- Easy content workflow management
- SEO friendly
- Ease to develop and manage microsites
- Multi-sites customized delivery
- Cloud ready
- Omnichannel experience
- Google Analytics
It’s also possible to automate your Drupal site experience, dynamically render special offers displayed through the web and mobile channels, and provide closed-loop marketing by gathering and measuring interactions on the web.
To accelerate the solution process, Drupal offers deep integrations with leading web analytics platforms as well as CRM, email campaign, and marketing automation systems to ensure customer insights are captured, measured, tested and optimized for the next interaction.
Integrations with Drupal based website
Drupal offers many systems of engagement to deliver captivating front end experiences across sites, channels and devices.
- Marketing automation tools: Act-on, Marketo & HubSpot
- Marketing Hubs
- Social media channels: Facebook, YouTube, Twitter, Google+ & others
- Web Analytics: Google Analytics, Omniture & PPC
- Email marketing tools: YMLP & Chimp
- Content Syndication: RSS
- CRM Integration: Salesforce, SugarCRM
- ERP & ECM: SAP
Drupal offers a single, easy to use system for marketers to deliver content, community, and commerce seamlessly to customers. Drupal offers backend integration to leading systems such as CRM, ERP, marketing automation and other systems of record.
By maximizing the advantages of these digital solutions on the Drupal platform, you create rich experiences, connect more deeply with customers and convert the prospects into buyers. These digital experiences are delivered seamlessly across web, mobile, and social channels, all while layering in and integrating with existing systems of record that are already working well in your environment.
The success of digital marketing is when you stand unique and apart from the crowd by delivering personalized, tailored campaigns and content. And finally, it requires increasing your digital footprint by offering fulfilling experiences across all digital channels and devices that the customers want to use to consume content and interact with the brand.